Sonja Somborac 
SEO Specialist at Scopic Studios
As a key member of Scopic’s SEO team, Sonja leverages both traditional strategies and emerging AI-powered search technologies to enhance online visibility and drive organic growth.
Professional & Academic Information
Sonja Somborac is an SEO Specialist at Scopic Studios with a background in digital marketing, strategic leadership, and brand growth.
With a Master’s degree in Economics, she has worked across areas such as project management, event organization, agency leadership, entrepreneurship, and pharmaceutical marketing.
Her SEO journey began in 2017 and has remained the core of her professional passion ever since. Since joining Scopic in 2026, she has focused on enhancing online visibility for both clients and internal brands, with a strong emphasis on organic growth, Google visibility, and emerging AI-powered search experiences.
She is especially interested in how AI, GEO, and LLM-driven search are reshaping SEO, and she actively explores new tools and approaches to stay ahead in a fast-changing industry.
Sonja Somborac
SEO Specialist
Areas of Specialization
Contributed Articles
- Digital Marketing
- SEO
- May 20, 2026
Explore the true cost differences between hiring an SEO agency, working with a freelancer, or building an in-house team by examining pricing structures, hidden operational costs, and long-term scalability tradeoffs. This guide breaks down how factors such as team depth, execution speed, tool investment, management overhead, and business stage influence which SEO model delivers the strongest return for growing companies.
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- Digital Marketing
- SMM
- May 20, 2026
Explore how B2B companies use LinkedIn organic content and LinkedIn Ads differently to build authority, generate pipeline, and accelerate growth across various business stages. This guide breaks down the tradeoffs between long-term trust-building and paid audience targeting, explains when to use organic, paid, or hybrid strategies, and outlines practical frameworks for maximizing ROI based on budget, deal size, urgency, and audience maturity.
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- SEO
- May 19, 2026
Half of B2B buyers now start purchase research in ChatGPT rather than Google; and ChatGPT-referred visitors convert at 4.4× the rate of organic search traffic. The brands appearing in those answers are winning deals before a competitor’s website even loads.
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- SEO
- May 19, 2026
Healthcare and pharma digital ad spending reached $24.77 billion in 2025, up 13.3% year-over-year; and for good reason. When a patient needs a cardiologist, an orthopedic surgeon, or a therapist, they don't ask a neighbor. They open Google.
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- SEO
- May 14, 2026
Learn how local SEO for healthcare helps attract more patients. Covering Google Business Profile, citations, reviews, HIPAA compliance, and voice search.
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- Digital Marketing
- Tech & Tools
- May 8, 2026
Discover how B2B companies are using AI to improve pipeline generation through predictive lead scoring, intent detection, CRM enrichment, account-based personalization, and automated sales workflows. This guide explores practical AI use cases that strengthen conversion efficiency, accelerate opportunity velocity, reduce CAC, and help marketing and sales teams focus on high-intent prospects instead of manual operational tasks.
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