Sonja Somborac

SEO Specialist at Scopic Studios

As a key member of Scopic’s SEO team, Sonja leverages both traditional strategies and emerging AI-powered search technologies to enhance online visibility and drive organic growth.

Professional & Academic Information

Sonja Somborac is an SEO Specialist at Scopic Studios with a background in digital marketing, strategic leadership, and brand growth.

With a Master’s degree in Economics, she has worked across areas such as project management, event organization, agency leadership, entrepreneurship, and pharmaceutical marketing.

Her SEO journey began in 2017 and has remained the core of her professional passion ever since. Since joining Scopic in 2026, she has focused on enhancing online visibility for both clients and internal brands, with a strong emphasis on organic growth, Google visibility, and emerging AI-powered search experiences.

She is especially interested in how AI, GEO, and LLM-driven search are reshaping SEO, and she actively explores new tools and approaches to stay ahead in a fast-changing industry.

Sonja Somborac

SEO Specialist

Over the years, I have learned that the strongest digital strategies are rooted in insight, intention, and long-term thinking. Lasting success is not built on quick wins, but on creating visibility and trust that continue to grow over time. Stay curious, keep growing, and trust the process.

Areas of Specialization

Technical SEO

Competitor Analysis

GEO / Generative Engine Optimization

LLM Search Optimization

E-commerce SEO

Organic Growth Strategy

On-Page SEO

Local SEO

SEO Strategy

Keyword Research

Content SEO

SEO Audits

Contributed Articles

B2B Lead Generation Cost: What Companies Actually Pay

Explore what B2B companies actually pay for lead generation by breaking down CPL, cost per qualified lead, cost per SQL, CAC, and CAC payback across different channels and execution models. This guide explains the true cost drivers behind B2B lead generation, from SDR teams and agency fees to content, nurturing, technology stacks, and conversion-focused optimization strategies that turn marketing spend into measurable pipeline and revenue.

EdTech Marketing Funnel: From Student Acquisition to Institutional Sales Cycles

Explore how EdTech companies build and optimize marketing funnels across both student acquisition and institutional sales cycles, balancing fast-moving B2C enrollment strategies with long-term B2B procurement processes. This guide breaks down how EdTech brands drive enrollment, nurture institutional buyers, improve retention, and build integrated marketing systems that support sustainable growth across learners, schools, and universities.

Employer Branding as a Marketing Strategy: How Talent Visibility Builds Pipeline

Explore how employer branding can support B2B demand generation by turning employee visibility, team expertise, and authentic talent content into trust-building assets. This guide explains how companies can align employer brand, talent brand, and corporate brand to strengthen buyer confidence, improve hiring efficiency, and create a more credible pipeline engine.

Why Traditional PPC Falls Short in Low-Search-Volume Markets

Industrial Lead Generation: Why Traditional PPC Fails in Low-Search-Volume Markets

Learn why traditional PPC strategies often fail in industrial and manufacturing markets where low search volume, long buying cycles, and multi-stakeholder purchasing behavior limit algorithm performance and attribution accuracy. This guide explores how industrial companies can build more effective lead generation systems through SEO, LinkedIn ABM, RFQ-focused conversion paths, and multi-channel strategies designed for high-intent technical buyers.

Influencer Marketing vs. Content Marketing: Which Builds More Trust for B2B Brands?

Explore how influencer marketing and content marketing build trust differently in B2B environments where credibility, expertise, and peer validation shape buying decisions. This guide examines how brands combine owned authority with influencer-driven credibility, leverage creator-led strategies, and build integrated trust ecosystems that improve awareness, engagement, and long-term pipeline performance.

Legal PPC Cost Breakdown: Cost Per Case, Conversion Rates & Profitability Models

Explore how law firms evaluate legal PPC profitability through cost per click, cost per lead, and cost per signed case across highly competitive practice areas. This guide breaks down the economics behind high-CPC legal advertising, conversion rate optimization, intake infrastructure, ROI modeling, and the operational systems required to turn PPC spend into sustainable client acquisition and revenue growth.

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