Sonja Somborac 
SEO Specialist at Scopic Studios
As a key member of Scopic’s SEO team, Sonja leverages both traditional strategies and emerging AI-powered search technologies to enhance online visibility and drive organic growth.
Professional & Academic Information
Sonja Somborac is an SEO Specialist at Scopic Studios with a background in digital marketing, strategic leadership, and brand growth.
With a Master’s degree in Economics, she has worked across areas such as project management, event organization, agency leadership, entrepreneurship, and pharmaceutical marketing.
Her SEO journey began in 2017 and has remained the core of her professional passion ever since. Since joining Scopic in 2026, she has focused on enhancing online visibility for both clients and internal brands, with a strong emphasis on organic growth, Google visibility, and emerging AI-powered search experiences.
She is especially interested in how AI, GEO, and LLM-driven search are reshaping SEO, and she actively explores new tools and approaches to stay ahead in a fast-changing industry.
Sonja Somborac
SEO Specialist
Areas of Specialization
Contributed Articles
- Digital Marketing
- Jun 11, 2026
Tracking brand mentions in AI search is about understanding where, how often, and in what context your brand appears in AI-generated responses to relevant queries.
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- Lead Gen
- Jun 11, 2026
Rather than choosing between lead generation and demand generation, the key is finding the right mix for your growth stage.
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- Digital Marketing
- May 27, 2026
Understand digital marketing agency pricing before you sign anything. This guide breaks down monthly retainers, % of spend, and hybrid fee models.
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- Digital Marketing
- Marketing
- May 20, 2026
Explore how agency pricing models work across retainers, project-based fees, performance-based structures, and hybrid agreements. This guide explains when each model fits best, what budget levels typically include, which risks to negotiate upfront, and how businesses can choose a pricing structure that aligns agency incentives with scope, accountability, and measurable marketing outcomes.
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- Digital Marketing
- Marketing
- May 20, 2026
Explore the key differences between boutique and large agencies by comparing cost structures, account ownership, execution speed, specialization, and long-term ROI for mid-market brands. This guide explains when lean, senior-led boutique models deliver stronger value, when large agencies justify their scale and infrastructure, and how businesses can choose the right agency structure based on budget, complexity, growth stage, and operational needs.
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- Digital Marketing
- PPC
- May 20, 2026
Explore the differences between Google Ads and Meta Ads for B2B by examining how each platform supports buyer intent, demand generation, conversion quality, and long-term pipeline growth. This guide breaks down where Google excels at capturing high-intent demand, where Meta strengthens awareness and retargeting, and how companies can combine both channels strategically to optimize CAC, lead quality, and revenue outcomes across different sales cycles.
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