How Scopic Studios Grew Trophy Scan’s Traffic by 7x and Rankings by 4x
How we helped a niche hunting app boost its online visibility, reach the right audience, and drive traffic through a strategic marketing approach.
The Rundown
Trophy Scan, a hunting app for scanning and scoring trophies in 3D, was just entering the market and needed a stronger digital presence to support its launch. The team was challenged with building visibility from the ground up: the App Store listing had to be created and optimized to match how hunters actually search. They also wanted the website design to better reflect the high-tech nature of the product while attracting more organic traffic.
Scopic Studios rolled out a combined SEO, website redesign, and App Store Optimization strategy. We reworked the structure and messaging of core pages, fixed technical SEO issues, refined keyword targeting, and upgraded the App Store listing to drive more qualified traffic and app downloads.
Key results over 7-10 months:
7x increase
in organic website traffic
4× growth
in keyword rankings
5-point increase
in domain trust score (11 to 16)
In the PM’s Words…
Deniz Aray
Marketing Project Manager at Scopic Studios
“We supported Trophy Scan through their app launch and each app version, collaborated closely with their team, and updated the website to meet evolving needs. By combining SEO, website, and App Store strategies, we strengthened their digital presence and helped them reach the right audience.”
The Challenge
Positioning Trophy Scan as the Go-To Digital Trophy Scoring Mobile App
When Trophy Scan came to us, it was an innovative hunting app with a groundbreaking idea: allow hunters to scan, score, and share 3D models of their game trophies using just a mobile phone.
However, this cutting-edge concept wasn’t reaching its audience. The company faced 3 major hurdles:
Online Visibility
Growth
While Trophy Scan already had a digital presence, they were looking to expand their organic reach and appear more often when hunters searched for scoring apps and related hunting technology.
Underwhelming Web Presence
Since the site was built before the app launch, it didn’t highlight the mobile experience, and the design didn’t reflect the high-tech nature of the product, making it harder to communicate the value Trophy Scan was aiming for.
Help with App Launch and Continuous Support
As Trophy Scan prepared to launch its mobile app, they needed a strong App Store presence, a dedicated landing page, and a website that clearly supported the release. Beyond launch, they were also challenged with maintaining visibility over time as new app versions and features rolled out.
The Solution
A Targeted SEO & App Presence Overhaul
Trophy Scan needed its digital presence to match the innovation of its product. Our goal was simple: make it easy for hunters to find, understand, and download the app from the App Store.
Here’s how we made it happen:
Elevating the Website for a High-Tech Hunter Experience
Trophy Scan’s site wasn’t showcasing how advanced the app really is, so we:
- Redesigned key pages: Homepage, Score Your Deer, and Contact.
- Designed a new page: Mobile App Landing page.
- Clarified the core value proposition around “scan, score, store, share”.
- Enhanced the UI/UX to make each page more engaging and intuitive for hunters exploring the app.
- Added clearer CTAs and supporting sections (benefits, FAQs, testimonials) to build trust and reduce friction.
Building a Data-Driven SEO Foundation
Visibility in search was a core goal. Our SEO team:
- Ran in-depth keyword research focused on how hunters search for scoring tools and hunting apps.
- Mapped 150+ priority keywords to key pages and refreshed copy, titles, and headings.
- Optimized on-page copywriting to better align messaging with user intent and target keywords.
- Fixed technical and on-page issues affecting crawlability and performance (sitemaps, internal links, image optimization, etc.).
- Created a cleaner site structure that helps search engines (and users) navigate the content more easily.
Optimizing the App Store Funnel for More Installs
To turn more searches into installs, we revamped Trophy Scan’s App Store presence:
- Wrote and optimized the app title, subtitle, and description with high-value, hunting-focused keywords.
- Crafted listing copy that clearly highlights the main benefits in the first lines (fast 3D scoring, trophy wall, easy sharing).
- Created App Store screenshots that visually walk users through the scanning and scoring experience.
- Continued updating the copy and visuals as new features were added, keeping the listing aligned with the evolving product.
We Use
Services Involved
Strategy Development
SEO (Search Engine Optimization)
Copywriting
Website Redesign
UX UI Design
Landing Page Creation
ASO (App Store Optimization)
We Use
The Tech Stack We Used
Pitchbox
Screaming Frog
Semrush
Ahrefs
SEranking
Firebase
Drum Roll Please…
The Results
Within the first 7–10 months, Trophy Scan’s revamped digital presence started working like a true growth engine. The combined SEO, website, and ASO efforts turned a low-visibility product into a brand hunters can actually find, trust, and download.
SEO Results:
7x
increase in organic website traffic
4x
growth in total ranking keywords
31
keywords ranking in positions 1–5 (up from just 1)
+8
new AI-overview–related search terms gained
11 → 18
increase in domain trust score
App Store Results:
+1,675%
Total Downloads
+1,650%
First-Time Downloads
+3,115%
App Store Impressions
+803% MoM
Total Downloads
SEO Results:
7x
increase in organic website traffic
4x
growth in total ranking keywords
31
keywords ranking in positions 1–5 (up from just 1)
+8
new AI-overview–related search terms gained
11 → 18
increase in domain trust score
App Store Results:
+1,675%
Total Downloads
+1,650%
First-Time Downloads
+3,115%
App Store Impressions
+803% MoM
Downloads
Old design
Website didn’t fully convey the advanced, tech-driven nature of the Trophy Scan product.
Key pages were visually very simple, with limited structure, hierarchy, or engagement elements.
Messaging was minimal, making it harder for visitors to immediately understand how the technology worked or why it was unique.
New design
Modern, high-tech visual style that reflects the innovation behind Trophy Scan’s 3D scanning and scoring capabilities.
Improved UX/UI with clearer content structure, stronger visuals, and more intuitive navigation across key pages.
Refined messaging and feature presentation to clearly explain how Trophy Scan works and what makes it different, helping visitors grasp the value right away.
