SEO Project Manager at Scopic Studios
Assia leads Scopic Studios internal and client SEO initiatives, overseeing strategy and execution across projects while driving organic growth and managing stakeholder communications, client relationships, timelines, and cross-functional collaboration.
Professional & Academic Information
Assia began her career in 2016 as an SEO Copywriter while studying Web Development and Infographics at the University of Boumerdès. After earning her Bachelor’s degree in 2020, she progressed into an SEO Specialist role before stepping into an SEO Project Manager position.
Building on her expertise in SEO analysis, technical optimization, and content marketing, she joined Scopic Studios in 2023 as an SEO Consultant, where she led strategy and execution across both in-house and client projects.
In 2024, she was promoted to SEO Project Manager, taking on responsibility for client relationships, stakeholder communications, timelines, and team workload while continuing to deliver data-driven strategies that support sustainable organic growth.
From leading an SEO team to contributing to projects such as JobSiteCare, WorldClinic, and Shapiro, her work has consistently driven measurable organic growth across a range of initiatives.
Assia remains committed to continuous learning and staying at the forefront of SEO and AI-driven search trends, using innovative, data-driven strategies to deliver lasting impact and support long-term growth.
Areas of Specialization
Contributed Articles

- Digital Marketing
- Marketing
- Apr 1, 2026
Investors evaluate marketing through the lens of unit economics and scalable growth—prioritizing metrics like CAC, LTV:CAC ratio, retention, and net revenue retention to assess profitability and risk. This guide breaks down the key marketing indicators that signal sustainable growth, strong valuation potential, and operational maturity.
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- Digital Marketing
- Marketing
- Apr 1, 2026
Agency pricing shapes more than cost—it determines how risk, accountability, and results are shared between your business and your marketing partner. This guide compares retainer, performance-based, and hybrid pricing models to help businesses choose the structure that best supports their goals, budget, sales cycle, and growth stage.
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- Digital Marketing
- SEO
- Mar 25, 2026
Learn how generative engines decide which brands to cite by evaluating authority, entity recognition, source corroboration, content structure, and topical expertise. This guide explains the trust signals brands need to build to improve citation potential in AI-generated answers and strengthen visibility beyond traditional search rankings.
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- Digital Marketing
- Marketing
- Mar 25, 2026
Understand how marketing spend benchmarks typically shift as companies scale from $1M to $50M in revenue, and what budget ranges make sense at each stage of growth. This guide explains how to align marketing investment with revenue goals, channel priorities, and operational maturity to scale more strategically.
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- Digital Marketing
- SEO
- Mar 25, 2026
Understand how AI answer engines are reshaping search behavior, content discovery, and marketing strategy compared to traditional Google Search. This guide explores what the shift toward AI-generated answers means for SEO, content structure, brand authority, analytics, and long-term visibility.
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- Digital Marketing
- SEO
- Mar 25, 2026
Learn how AI-powered Google Business Profile optimization can improve local rankings through smarter posting, review management, listing enhancements, and competitive analysis. This guide explains the strategies businesses can use to strengthen relevance, prominence, and engagement across Google Search and Maps.
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